Client: A Leading Creative Training Institute
Industry: Education & Creative Training
Duration: Aug 1, 2023 – Mar 31, 2025
Campaign Platform: Google Ads
Note: Due to a non-disclosure agreement (NDA) with our client, we’ve kept their identity confidential while proudly sharing the results of this successful campaign.
The Challenge
A premier creative training institute in Chinchwad aimed to attract more students for their high-value creative courses. Their objectives were clear:
- Generate consistent leads and walk-ins
- Achieve a low cost per conversion
- Drive profitable admissions for their ₹50,000+ ticket size courses
The Strategy
At Orgocloud Enterprises, we crafted a laser-targeted Google Ads campaign:
- Location-based targeting in Chinchwad and nearby Pune areas
- Optimized ad creatives highlighting career-driven benefits
- Continuous keyword research and ad testing
- Smart budget allocation to maximize conversions
The Results (Aug 2023 – Mar 2025)
- Impressions: 522,000+
- Clicks: 13,800+
- Leads Generated: 434+
- Walk-ins: Uncounted (significantly high)
- Admissions (Conversions): 150+ students
- Average Ticket Size: ₹50,000+
ROI & ROAS Calculation
- Total Admissions: 150+
- Revenue Generated:
150 × ₹50,000 = ₹75,00,000+ (₹75 Lakh) - Cost per Conversion (Lead): ₹231
- Estimated Total Ad Spend:
434 × ₹231 = ₹1,00,254 (~₹1 Lakh) - ROAS (Return on Ad Spend):
₹75,00,000 ÷ ₹1,00,254 = ~74.8X - ROI (Return on Investment):
(₹75,00,000 – ₹1,00,254) ÷ ₹1,00,254 × 100 = ~7,382%
Key Takeaway
This campaign turned the institute into a lead magnet, consistently attracting high-quality students. With just ~₹1 Lakh spent on ads, they generated ₹75 Lakh+ in revenue — a remarkable 74.8X ROAS.
This showcases the power of strategically executed Google Ads campaigns for high-ticket education businesses.