When it comes to digital marketing, numbers speak louder than words. At Orgocloud Enterprises, we recently ran a performance-driven Google Ads campaign for Unique Electro Services (a TV repair company in India) that delivered astonishing results.
In just 5 months (April 1st – August 29th, 2025), we helped them generate 436 quality leads and convert 300+ into paying customers — all with a Return on Ad Spend (ROAS) of nearly 20X.
Let’s dive into the details.
The Challenge
Unique Electro Services wanted to:
- Get more customer calls & service bookings in their local area.
- Keep the cost per lead (CPL) under control.
- Build consistent monthly revenue from digital channels.
Before starting with us, they relied mostly on word-of-mouth. They needed a scalable system to bring in new customers every day.
The Strategy
Our Google Ads specialists designed a campaign around:
- Local intent-based targeting → Reaching people searching for “TV repair near me”, “LED TV service”, etc.
- Conversion-focused ad copy & landing pages → Optimized to drive calls and form submissions.
- Daily performance tracking → Tweaking bids, keywords, and ad placements for maximum ROI.
The Results (April – August 2025)
- Total Impressions: 47,600
- Total Clicks: 2,810
- Leads (Conversions): 436
- Cost per Lead (CPL): ₹104
- Paying Customers: 300+
Revenue & ROI Breakdown
- Ad Spend: 436 leads × ₹104 = ₹45,344
- Average Ticket Size: ₹3,000+
- Revenue from 300 customers: 300 × ₹3,000 = ₹9,00,000
ROAS (Return on Ad Spend)
ROAS = Revenue ÷ Ad Spend
= ₹9,00,000 ÷ ₹45,344 ≈ 19.85X
ROI (Return on Investment)
ROI = (Revenue – Ad Spend) ÷ Ad Spend × 100
= (₹9,00,000 – ₹45,344) ÷ ₹45,344 × 100
≈ 1,885%
Key Takeaways
- Low CPL (₹104): Achieved through optimized targeting.
- High Conversion Rate: 300+ customers closed from 436 leads.
- Massive ROI: Nearly 20X ROAS and 1,885% ROI in under 5 months.
- Scalable Growth: Phones ringing daily with service requests.
Why This Matters
For a local service business, this campaign is proof that smartly managed Google Ads can outperform traditional advertising by a wide margin. Instead of depending only on referrals, Unique Electro Services now has a steady digital growth engine.
Final Thoughts
This campaign is one of many examples of how Orgocloud Enterprises helps local businesses scale using digital marketing.
If you run a home service or repair business and want to see similar results, reach out to us today.
Let’s turn your ad budget into a profit-making machine!