Company Overview
New Smart Service is a trusted name in home appliance repair and installation, serving the small city of Kolhapur, India. Specializing in fixing TVs, refrigerators, washing machines, air conditioners, microwaves, and more, the company delivers fast, reliable, and affordable solutions right to customers' doorsteps. With a promise of home visits in just 45 minutes for only ₹200, their skilled technicians handle everything from LED TV repairs to AC gas refilling and washing machine fixes. Their website, https://newsmartservice.org, highlights their comprehensive services, completed jobs, and easy contact options for local residents seeking expert help.
The Challenge
Operating in Kolhapur, a city with limited digital literacy, New Smart Service faced unique hurdles in expanding their customer base. Many residents were hesitant to engage with online services, fearing online frauds and reluctant to click on links due to concerns over safety and unfamiliarity with digital platforms. Traditional word-of-mouth marketing, while effective, wasn’t sufficient to scale their reach, making it challenging to connect with potential customers in need of urgent appliance repairs.
The Solution
From April 1, 2025, to August 29, 2025, New Smart Service launched a strategic Google Ads campaign tailored to overcome these challenges. Focusing on locally relevant search terms like "TV repair in Kolhapur" and "washing machine service near me," the campaign emphasized trust and accessibility. Instead of relying solely on link clicks, they promoted direct call-to-action options and highlighted their local presence, reassuring customers with clear pricing (starting at ₹200) and rapid service times. By optimizing for conversions through phone calls and website inquiries, they built confidence among Kolhapur’s digitally cautious population.
Key Campaign Metrics
- Period: April 1, 2025 – August 29, 2025
- Impressions: 11.8K
- Clicks: 1.76K
- Leads Generated: Over 375 (tracked as conversions in Google Ads)
- Actual Conversions (Sales): Over 150
- Average Cost per Conversion: ₹179
- Total Ad Spend: ₹67,125 (calculated as ₹179 × 375)
- Average Ticket Size: More than ₹2,000 per service
Results and Impact
Despite the digital literacy barriers, the campaign achieved remarkable success, generating over 375 leads, with over 150 converting into paid services. This led to significant revenue growth with a low acquisition cost.
- Revenue Generated: Over ₹300,000 (based on over 150 conversions at an average ticket size exceeding ₹2,000)
- ROAS (Return on Ad Spend): Over 4.47x (calculated as Revenue / Ad Spend = ₹300,000 / ₹67,125 ≈ 4.47). For every ₹1 spent on ads, New Smart Service earned over ₹4.47 in revenue.
- ROI (Return on Investment): Over 347% (calculated as (Revenue - Ad Spend) / Ad Spend × 100% = (₹300,000 - ₹67,125) / ₹67,125 × 100% ≈ 347%). This reflects a profit over 3.47 times the investment.
The conversion rate from leads to sales exceeded 40% (over 150 out of over 375), demonstrating strong trust-building. The Google Ads dashboard graph showed steady performance, with notable peaks in calls and conversions during peak repair seasons.
Conclusion
New Smart Service’s Google Ads campaign showcases how targeted digital marketing can transform a local business in a small city like Kolhapur, even with limited digital literacy and fraud concerns. By focusing on trust, local relevance, and direct engagement, they turned skepticism into over 375 leads and substantial revenue. This success story highlights the potential of tailored advertising for small businesses.
Are you a small business looking to grow despite local challenges? Our tailored approach can work for you too! Contact us today to boost your business with proven, trust-building digital solutions.